Writing for the web – online training

Writing for the web is very different from other types of writing – Capture dooglemainly because online readers access information differently.

  • Almost 80% of users scan the page instead of reading word for word
  • Reading from computer screens is about 25% slower than reading from paper

Live online training in writing web content

During this highly practical course, you will learn how to create web content that is clear, concise, well-structured and user-friendly. We’ll also look at your site to assess web content and accessibility of language.

If you’re interested in training for a group of staff, please get in touch to discuss how we can create a bespoke session.

On successful completion of this course, you will:

  • Feel confident you can write clear, user-focused web content
  • Understand how to make online writing accessible to all readers
  • Be able to use plain English effectively online
  • Understand how to adapt hard copy for the web

Part 1 – Overview

  • Identify best practice in online content (i.e. plain English)
  • How users read websites

Part 2 – Plan and write effective web content

  • Identify your target audience and define your purpose
    • Write an effective brief for writers and editors
    • Plan to meet users’ needs and expectations
  • Write in plain English for a wide audience
    • Use plain professional English
    • Get the style and tone of voice right – for your target audiences
    • Cut dead wood, repetition, padding and wordiness
    • How to deal with jargon, technical terms and complex information
    • Assess readability with the Flesch Reading Ease Scale (in MS Word)
  • Ensure content is in a logical order and easy to scan
    • Capture users’ attention with language and layout
    • Convince users to scroll and read
    • Write effective headings and sub-headings
  • Help users to navigate and find what they need
    • Consider how users click: 3-click rule and no mystery clicking
    • Use links effectively for different types of users (including accessibility issues)
    • Use ALT tags for images

For more details, get in touch any time