Engaging customers’ attention and communicating clear messages is vital – and it’s more challenging than ever. How do you write to ensure you really engage your audiences? Using plain English can help – because both internal and external customers want clarity. They want to understand the first time they read.
This highly practical interactive session will provide you with the skills to write in plain, professional English that engages customers and other stakeholders.
What’s special about this training?
After the webinar, there’s more support. The best way to learn something is to actually do it. So, to make sure everyone understands how to write in plain English, we include follow-up individual assignments/exercises. These are returned to participants, professionally edited with constructive comments.
If you’re interested in training for a team or a group of staff, please get in touch to discuss how we can create a bespoke session.
Who should attend? It’s suitable for anyone who writes at work – whether it’s reports, email templates, web content or product information.
On successful completion, you will:
- Feel confident that you can create strong, readable, polished communications
- Be able to apply plain English guidelines
- Understand how language reflects your brand’s tone of voice
- Understand how to adapt messages for different platforms: product information, web content, reports etc.
Part 1 – Planning: Clear thinking leads to clear writing
- What is plain English? What are its benefits?
- Identify your brand tone of voice
- Identify your purpose and objectives
- Step-by-step guide to planning
- How to write a first draft quickly
Part 2 – Writing effectively: Use strong clear English to meet objectives
- How to apply the principles of plain English
- Ensure busy readers get the message quickly
- Use clear, concise, accessible English
- Use headings and lists for accessibility
- Build readable sentences and paragraphs
- Make every word count / cut dead wood and waffle
- Take care with jargon, ‘business speak’ etc.
- Use strong, precise, active verbs
Before the webinar
We ask you to complete a questionnaire on your challenges and the type of writing you do.
Please contact us for further details.