Business writing for greater impact

tip emailIn today’s business world, the ability to express yourself clearly, concisely and effectively in writing is an essential feature of the job – but how can you be sure your emails, letters and reports are all effective? Would you like your writing to get noticed for all the right reasons – because it’s strong, clear, concise and polished?

This lively, highly practical one-day course will help you achieve greater impact with your business documents. It includes the fundamental rules of good business writing, how to use language and layout to capture the attention of busy readers and common errors in grammar, punctuation and use of English.

This course is tailor-made. Practical exercises will be based on authentic material provided by your organisation and course participants.

It is suitable for anyone who writes at work, internally or externally. We have delivered it to staff and managers in all sectors including insurance companies, government departments and agencies, pharmaceutical firms, and local councils.

On successful completion of this course, participants will:

  • Feel confident that they can create strong, readable, polished documents
  • Plan effectively – by focusing on the target audiences and the objective
  • Write with clarity, simplicity and brevity
  • Identify and avoid common errors of grammar, sentence structure, English usage and punctuation
  • Edit their own and others’ written work

Course content

Part 1 – Planning: Clear thinking leads to clear writing

  • Define your purpose and identifying your target audience
  • Create an effective objective
  • Step-by-step guide to planning reports, letters, emails etc.
  • Create a structured outline for public communications
    – using AIDA (attention, interest, desire, action)
  • Use mind mapping for content and structure
  • Write a first draft quickly: using a skeleton structure
  • Practice (applying the planning tools to real-life examples)

Part 2 – Writing effectively: Using strong clear English to meet objectives

  • Write in a suitable style and tone of voice for your target audience
  • Ensure busy readers get the message quickly:
    • Write in a suitable style and tone of voice for your target audience
    • Use clear, concise, accessible English
    • Use sign-posts to and topic sentences to create an effective flow
    • Use headings and lists for accessibility
    • Make every word count / cut dead wood and waffle
    • Take care with jargon, ‘business speak’ etc.
    • Use strong, precise, active verbs
    • Identify commonly confused words
    • Emails and letters
    • Reports with impact – create documents that look accessible and readable
    • Practice (using your examples)

Part 3 – Editing: Polishing the document

  • Strategies and checklists for effective editing and proofreading
  • Identify common errors (grammar, punctuation, confused words etc.)
  • Resources – a comprehensive resource pack and useful links/books
  • Practice (using your examples)

Pre-course work
We ask participants to:

  • Complete a pre-course questionnaire about objectives, writing experience and issues they would like to cover.
  • Send an example of recent writing. This  will be used in an individual editing exercise during the final part of the course (as a tool to measure progress and skills).

This is a one-day course. It can be customised to create a half-day session, depending on your needs. Please contact us for details.