You’re in good company

To find out how we’ve helped clients just like you, take a look at some case studies and testimonials.

We’ve provided training courses and editing services for many leading organisations, including:

Financial services firms

Customers and the Central Bank want plain English

Communicating with customers in plain English is now a compliance issue. The Central Bank’s Consumer Protection Code (CPC) requires regulated financial services to ensure all information for customers is ‘clear, accurate, up to date and written in plain English’.

Training: We provide customised training courses for staff and executives in banks and insurance companies.  Attendees take away the skills to use plain English in a professional style.
Editing: We edit and proofread customer communications (e.g. on GDPR), reports, template emails, product brochures and website content.

Public sector

Plain English will be mandatory when plain language becomes law in Ireland. This means that the public sector will have to use plain language in everything they write for the public.

What is the plain English test? Can your intended readers understand the first time they read? If so, you are probably using plain English. If not, you need to train staff and/or use a professional plain language editor.

Why use plain English? It means your readers don’t have to struggle to understand or feel excluded because of the words used. It helps people to get the information they need, and then to do what they need to do with it.

Isn’t plain English ‘dumbed down’? No. Some people feel that if they don’t use long words, jargon and formal expressions, they won’t sound professional enough. That isn’t true. It’s easy to sound professional while using everyday words that most people will easily understand.

How to avoid jargon and waffle? Avoiding jargon or over-formal words – or explaining them where necessary – is an inclusive way of writing and particularly helpful for people who are not native speakers of English. For example, you could replace ‘caveat’ with ‘condition’, replace ‘remuneration’ with ‘payment’, and replace ‘optimum’ with ‘best’.

Training: Our customised training is based on the specific needs of the organisation, the writers and the target audiences and, where possible, uses authentic materials for practical exercises.
Editing: We provide editing and proofreading services – so that organisations can feel confident their reports, leaflets, forms and websites are clear, concise, accessible and suitable for their target audiences.

Legal firms

Memos. Emails. Reports. E-zine articles. Letters. News articles. Website content. Dictation. Marketing materials. Minutes.

Words are one of the main products of a law firm. Written words are evidence of a law firm’s expertise and can help to build its reputation – from client memos to e-zine articles.

Your clients want to understand the information they receive without needing a law degree. They don’t want to read jargon, gobbledygook, Latin, 30-line paragraphs or over-complicated sentences of 70 words.

Readers of a legal e-zine don’t want to feel like they’re getting a lecture. They want to read something that is clear, relevant, topical and useful – and concise.

Training for fee earners: Our training courses give fee earners the skills to draft in clear English and communicate effectively with clients. Courses are based on typical legal scenarios and materials. We also provide training in how to write to raise profile – for e-zines and commercial publications.
Training for support staff: Our training for legal secretaries aims to ensure they can use correct grammar and punctuation. We also train support staff in how to write clear, concise internal and external emails and letters.

Third-level education

Whatever you write, we can help you to reach target audiences successfully

In academic institutions, you write for a wide range of readers, in a wide range of mediums and to achieve a wide range of objectives. This means that all writers – support staff and academics – need to adapt their style, language and tone of voice, while still sounding professional and polished.

Training: We help you to write effectively – using clear English, adapted for its target audiences (from managers and colleagues to students and academics). Popular courses are: Minute-taking Made Easy, Practical Writing Skills, Editing and Proofreading (for academic writing and for business writing), and Writing for your Website.

Other clients include:

We also provide training, one-to-one coaching and editing services for staff and managers in pharmaceuticals, IT, real estate, PR, media, manufacturing and distribution.