Writing for the Web

Writing for the web is very different from other types of writing – mainly because online readers access information differently. Learn how to make the most of your website and get your messages across effectively.

According to research:

• 79% of users scan the page instead of reading word for word
• Reading from computer screens is about 25% slower than reading from paper
• Web content should have 50% of the word count of its paper equivalent

This course shows you how to use this research to ensure your site is user-friendly – and your content is clear, concise and readable.

Learn how to:

• Capture readers' attention with effective language and structure
• Make the most of how users ‘read’ websites
• Make online writing accessible to all readers
• Achieve buy-in from your readers
• Write clearly and concisely for the web
• Adapt hard copy for the web
• Achieve a reader-focused style and structure
• Explain complex information quickly, clearly and concisely
• Recognise errors and potential problem areas

Who should attend? This course is for anyone who writes or edits online content - or who manages a team who write online content. It can be customised for your organisation's website and newsletter or e-zine.

For more details on this course, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or call Sarah on 086-3927970